Abercrombie and fitch münchen were successful. Their name on the designer menswear market was known by many celebrities, from artists to politicians. Katharine Hepburn, Greta Garbo, Clark Gable, Charles Lindbergh, were all clients of the reputed designer menswear shop. The famous Ernest Hemingway bought the gun with which he committed suicide from the same store. Even president Theodore Roosevelt is said to have bought Abercrombie clothing for his leisure activities.
The decline of the business began in the late 1960’s. The first major event happened in 1928 with Fitch selling his shares of the company and withdrawing from the main scene. Although the company had shops in almost every major city in the United States of America, the company went bankrupt in 1977 and was shut down until the 1990s.
The designer menswear seemed a profitable business for ‘Limited Brands’. Abercrombie and fitch online shop was reinstalled on the market by this company who saw in this investment the great success it is today. CEO Mike Jeffries is the one whose imagination didn’t fear the past of Abercrombie clothing and made a huge step in the designer menswear industry.
Fashion addresses different kinds of persons, with very different budgets.
It is very difficult for a company to address only one targeted audience. However, abercrombie düsseldorf clothing with its unique young and fresh style has convinced people all around the world to buy sporting clothing for many outdoor activities.
Abercrombie deutschland clothing promotes a lifestyle. The characters of the commercials are young, full of life and very energetic. They don’t talk about fashion, but are concerned with having fun and playing sports. The values of the company are presented in the commercials and reflect the healthy life and the admired outdoor activities. The company offers the chance to become young again, to love and to live moments of happiness with friends in the middle of nature.